Our Automotive Aftermarket Services
In the automotive aftermarket, we improve the quality of your catalog data and keep your product catalog up to date across every channel, from your website to your B2B portal and ERP system.
Improving Data Quality
OE Number Matching
Compares the OE numbers in your current catalog with the OE numbers offered by competitors and identifies the OE numbers that are missing or need to be updated in your catalog.
Cross-Reference Comparison
By comparing with competitors' product references, the findability of your products in the system is ensured. This increases the competitiveness of your catalog in the market.
Vehicle Link Data
Improves the vehicle data to which the products and OE numbers in your catalog are linked (make, model, version, year of manufacture, etc.).
Sample Company Study: Data Quality Improvement
The competitor-match analysis reveals, in five steps, the OE and vehicle link data that can be added to your catalog.
Defining the source reference
Retrieving the OE link data
Querying the OE references with cross brands
Comparing with the cross data
Creating the OE and vehicle link data that can be added
Data improvement rates
With a reliable match rate of 50% accepted for OE number and vehicle link data comparisons (sample data).
| Product group | OE links (existing → new) | Vehicle links (existing → new) |
|---|---|---|
| Brake Pad Set, Disc Brake139 references | 3,213 → +47615% | 6,946 → +17,291249% |
| Mounting, Stabiliser Bar246 references | 813 → +10513% | 2,395 → +18,449770% |
| Oil Cooler, Engine Oil144 references | 1,642 → +23314% | 9,643 → +5,64459% |
Aftermarket Catalog System
Manage your product catalog from one place and keep it in sync with your website, ERP system, B2B portal and mobile application.
E-Catalog Integration
Presents the inventories in your system as an interactive E-Catalog on your website, giving users fast and easy access to product information.
PDF Catalog Support
Keeps your inventories up to date for preparing them in PDF format, so you can promote your products in both digital and physical marketing channels.
B2B Portal Integration
Integrates your catalog into your B2B portal and manages updates and additions there automatically, improving your interaction with business partners and your business processes.
Website E-Catalog
An interactive online catalog platform that showcases your company's products and services digitally, where your customers can easily review product information and make comparisons. It lets users reach product details, compare technical specifications and see price information so they can make purchasing decisions. Because it can be updated continuously, it also helps ensure your products and services are always presented in their latest form and supports more effective management of your marketing processes in the digital space.